Product impact and effect on the audience P5 (a)

Meaning & Purpose

Product impact and effect on the audience, in terms of music videos that record labels produce under their artists..

The music industry is capable of having many varied effects on people all across the world today, especially during modern times when it is so easy to access the audio record labels release through their artists, and the music videos the artists release in order to promote the songs. Music is also capable of influencing individuals too though, and there is plenty of proof that it has throughout the past; for the better, and for the worse.

A banner for the rating system, when a music video is inappropriate for a specific age range; in fact laws have been introduced that state all music videos must be rated now, like films are!

Music has both positive and negative effects on people, and it is inevitable that some songs will trigger personalities in people that even they didn't know they had; the fact that music is so universal is what partially makes it so easy to do this! Anti-social behaviour is definitely a possibility of an effect that some people go through due to the lyrics in music, if not because of the music videos some artists release. Particularly those that contain violence, drug use and perhaps worse, and especially if the artist is popular already and so their work is publicised everywhere anyway.

For example, a music video released by the artists M.I.A, despite trying to raise awareness for a cause (redhead genocide), contained one boy being shot in the head and another blown to pieces; the gory violence caused the music video to be taken down from YouTube immediately, and I think it is still banned today. It is definitely these types of videos that have the potential to have the worse kind of percussions on mentally unstable people.

A screenshot from the controversial music video....

However, although this behaviour can happen (specifically things like copycat violence), it is almost always very unusual for music videos/music to trigger such actions; films/video games etc are generally more known to have these kind of effects, but even then I think it's the person who goes off on the tangent who is the problem, not the media they have been involved with previously.

Influences on people via music can also be very good things too though; so often nowadays, especially due to the increasingly serious subjects artists sing about, I think teenagers especially can find refuge in a track that they are able relate too; that along with the artist do amazing things for audiences who perhaps are struggling with personal problems. In this way, the influence record labels have through their artists is incredible, and truly very positive.