The operating model of a company is essentially how different parts of the institution interact to the needs of the products reduced, as well as so the company (Columbia Records) is able to work as effectively/efficiently as possible, with people tailored (specialised) in specific areas (or departments). There are 1000's of different people who work within Columbia Records as a whole, and within that there are numerous others who work in very specific areas (ie management, finance, scouting etc).
Columbia Records
The label is headed by Rob Stringer.
The executive vice president and general manager is Joe Klaiman, who joined the label in December 2012.
In which Columbia Records acts underneath...
Marketing:
The marketing department at Sony Music employs marketing managers, online marketing professionals, product managers and department coordinators to employ an effective marketing strategy for artists and their albums, including placement of adverting (across all platforms), competitions, production of marketing materials (posters, leaflets), coordination of street-teams and distribution of fan mail.
Sales:
Sony Music employs sales directors, sales account managers and sales representatives to oversee all aspects of the selling and delivery of new album and single releases into record stores, large department stores like Walmart and other music-selling retailers.
Legal:
Sony Music Entertainment employs at least one in-hour lawyer to negotiate, write and manage all artist contracts. These include record contracts, songwriting contracts, performance contracts and television appearance contracts. They generally work in conjunction with an external legal body who manage larger legal matters.
Promotions and Publicity:
The promotions and publicity department of Sony Music is responsible for securing interviews and general artist coverage in local, national and international press, pitching new music to radio stations for addition to their playlists and media training of all artists and groups. The publicity department employs publicists, artist relations specialists (who accompany artists to interviews and appearances) and office managers.
Finance and Human Resources:
The Finance department at Sony Music hire people to monitor budgets manage invoice payment and payment of staff at all levels from entry level department coordinators to directors. Human resources representatives at Sony Music are responsible for recruiting new employees and ensuring they are entirely suited to both the role and the company's vision.
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