The market position for the record label is essentially where it stands in terms of the sales, etc. I believe that it is important that I try and find out more about Columbia Records own market position, because it is very useful in trying to establish how big the record company actually is (and then comparing it to other very similar ones later on too!)
Columbia Records, market position-wise is difficult to comprehend; because as mentioned previous, they are owned by Sony Entertainment (the mother company). Looking at the record label as whole, I will go into more detail down below...
Although I have used the same screenshots in the section below this one, the 'competitors' tab, I still believe that they are very useful in trying to explain more about the market position, and getting a brief overview on where all the major record labels stand within the market.
As you can see from the graph above, in terms of a more general look at the record company, Columbia had the second place in the 2014 market share, which is very good!
In fact, looking at the market for record labels in an even broader sense, as you can see from the statistics provided below, the recording industries total value in 2014 racked up to $15 billion; a gigantic sum of money, but not actually that surprising, considering how appealing singing for a living actually is right now. (To be a singer/songwriter/in a band is one of the most desired careers in the world after all!)
In terms of the specific revenue the record companies receive, as you can see below, there is a split between physical sales (such as CD's) and digital downloads (such as the songs you buy on the hugely popular site iTunes); there are also a couple of other much smaller areas that generate revenue too, but the physical/digital music is definitely the biggest source of income for record companies.
In fact record labels such as Columbia Records do not even have to rely on income from the physical format sales anymore (the sectors share of industry revenue declining from 60% in 2011 to 46% in 2014!) However despite the continued transition to digital download, physical music sales are actually still an important revenue source, despite perhaps the declination of sales. In some countries, such as Germany and France, record labels like Columbia Records still rely rather heavily on them (they still account for more than half of the market over there!) Furthermore, although globally, physical sales value declined by 8% in 2014, other countries like Germany only experience a 1.5% fall - in fact there was actually growth in several South American countries, like Paraguay and Venezuela!
A quick example of successful artists under Columbia: for example, Beyonce's self titled album, released in 2013, welcomed them a boost of 0.5% of their total share for 2013 by way of sales!
Columbia Records' market position relies heavily on how successful their artists are; and they have been very successful so far, combined selling millions of single/albums worldwide (in the case of the most popular artists signed to Columbia in particular); music video downloads, single and album downloads, even tours, all add up as revenue for Columbia. They are doing very well!
In 2014 Sony (ATV) was the publishing leader; their position on the market being extremely high. Because they have so many smaller companies working under their wing, Columbia Records being one of the biggest, I believe that Columbia earns them a substantial amount of profit.
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